|등록일||2012년 09월 20일 00시 00분|
|제목||In the world with G-FAIR! Nambang CNA|
“The overseas market entry, there is no trouble with Gyeonggi-do”
The start of Nambang CNA was small.
In 1970, President Kim was working in a large corporation and looked at the aerosol products imported from overseas in the domestic construction site. With the thinking to develop a domestic product, he opened the first door in a small office of Seoul Guro.
After, he established Nambang CNA from Bucheon in 1980 and jumped in the aerosol product development. Different from other small and medium enterprises, he performed marketing making the brand ‘Nabakem’ from the business beginning.
Putting out the brand Nabakem to the world, overseas products were occupying the domestic market and it was not easy to go over the bias that it is a product developed by a small and medium enterprise. However, IMF that came become an opportunity to Nambang CNA. Domestic construction companies started to turn their eyes to Nabakem, which was low price than overseas products.
Managing director Jong-Hyuk, Kim says “The IMF applied as the opportunity letting know the brand Nabakem to the domestic market’ “Going over the 1st domestic market share we are searching the China and Southeast Asia market entry”
Gyeonggi-do printed the Nabakem’s advertisement in the overseas magazine including China and others through the Gyeonggi small and medium enterprises support center and the China buyers looked at the magazine started to inquiry for Nabakem.
The Gyeonggi small and medium enterprises center doesn’t prints the advertisement however gave help to Nambang CNA for overseas rules related to export, consultation with overseas buyers and others. Also, Nambang CNA actively uses several company support funds used in Gyeonggi-do receiving a large help in the finance use. Especially, Nambang CNA is participating every year in the Republic of Korea’s excellent product exhibition ‘G-FAIR KOREA’ operating from 1999. It is because the decision that there is no opportunity to meet the substantial overseas buyer as G-FAIR.
Nambang CNA’s main overseas market is China and Southeast Asia countries progressing the development and it is planning to establish the factory in China Hangzhou area to capture the Chinese market. When the China Hangzhou factory is established, it is viewed to increase the sales records of 200~300 billion won going over 4 times of the domestic sales now.
▲ ‘People’ moves the company… We will become a company not changing.
Nambang CNA’s managing director Jong-Hyuk, Kim says the development of Nambang CNA was possible because of the united power of employees. In Nambang CNA 100 employees are working and most employees are long time people in long service for 10 years. As they protected Nambang CAN for a longtime, Nambang CNA can challenge to the world market.
He says “The reason Nambang CNA is receiving the customer’s love is because it has the management technology to maintain the same quality using good materials even getting the small profit” “As we have performed, we will make efforts to produce products that customers can satisfy, the product of consumer centered and nice performance products. Watch Nambang CNA challenging in the world stage.
The Gyeonggi Small and Medium Enterprises Support Center opens the Republic of Korea excellent product exhibition. This year G-FAIR opens in the Kintex exhibition 1 for 4 days in October 17th~20th and 900 companies are planning to participate.
Especially, this year it opens the Small Business Foundation Exhibition and Gyeonggi Design Fair and many overseas buyers are viewed to come to G-FAIR. Companies wanting to participation can inquiry to the exhibition convention team (031-259-6124).