지페어 온라인전시관

● Company Introduction Song-Ji Labs Co., Ltd. is rapidly growing since launching PURELU, a high-moisture, low-irritation vegan skincare brand for infants and toddlers, founded by a father who wanted to provide only the best for his two children. PURELU products are developed with gentle ingredients suitable for sensitive children's skin, using only eco-friendly, plant-based materials, considering the future in which children will live. ● Brand Introduction - PURELU, a high-moisture, low-irritation vegan infant skincare brand planned and launched by our company, consists of ingredients that do not irritate sensitive baby skin ('low-irritation'). It uses moisturizing and skin barrier ingredients essential for babies ('high-moisture') and is made solely from plant-based materials, excluding animal ingredients ('vegan'). - This brand was developed by a father who, in his search for skincare products for his own children, ended up researching and developing products himself, using only good ingredients he would apply to his children. - PURELU aims to grow alongside every child, offering products they need from birth and continuing to develop and grow as children grow older. ● PURELU's Brand Image - Values Pursued by Our Company - Reflecting the consumer trend of carefully examining cosmetic ingredients for any potentially harmful substances and choosing good products for their children regardless of price, we always provide high-quality products. - Through ingredients like 'non-irritating ingredients,' 'fragrance-free,' 'all ingredients EWG green grade,' 'vegan ingredients,' and 'eco-friendly packaging,' we establish trust with customers by ensuring they can rely on our products for their children. - PURELU Establishing Itself as a Brand Representing 'Moisture' and 'Low-Irritation' - All PURELU products have customer ratings of 4.9 or higher (out of 5), with most purchasers expressing high satisfaction. - Buyers consistently leave positive reviews about the soothing effects on the skin, proving the product's effectiveness. ● Key Products Our key products include 'PURELU Daily Lotion,' 'PURELU All-in-one Wash (Body Wash & Shampoo & Facial Cleanser),' 'PURELU High-Moisture Nourishing Cream,' and 'PURELU Soothing Gel.' In the second half of this year, we are set to launch organic sun care cosmetics and functional cosmetics such as 'Panthenol & Lanolin Cream,' along with foam cleansers, body washes, and shampoos. ● Major Achievements - The company's sales have grown eightfold compared to the previous year. - Ranked 2nd in the 'Infant Lotion' category of Mom Guide in 2022 - Ranked 1st in the 'Infant Lotion' category of Mom Guide in 2023 - All products vegan certified, and 'Excellent' grades in the Dermatest - Ranked 5th in Naver's 'Infant Lotion' popular brand category - All products rated 4.9 or higher (out of 5)