D.Block Cabin Filter
Product Description
□ Product Introduction
- Cabin filter (Air conditioner heater filter) capable of removing livestock and sewage odors.
- Over 80% of vehicle interior odors are caused by the air conditioner, easily solvable through filter replacement.
- Both interior and exterior air circulate through the cabin filter, recommended to replace every 3-6 months.
- Enhanced deodorizing and antibacterial effects, addressing the limitations of standard HEPA11 filters.
- Reduced profit margins, investing in cost-effective production and performance enhancement.
□ Differentiation / Innovation
- First in the country to use activated charcoal dual-layer (2-stage) design for a more powerful 5-layer blocking function.
- Abundant use of activated charcoal from coconut shells with excellent fine particle adsorption capacity (180g~300g/㎡).
- Patented technology for "Activated Charcoal Composite Nonwoven Filter" fabrication.
- Quality and performance testing completed by the Korean Institute of Industrial Technology.
□ Product Price and Design Competitiveness
- Higher production cost compared to competitors (EPA11+ with coconut shell charcoal), but lower unit cost for the performance delivered.
- Prioritizing manufacturing investments in product cost and performance improvement over flashy marketing.
- Free shipping with no additional charges for remote or rural areas.
- Distinctive "D." logo (trademark application) based box packaging designed by an in-house designer.
- Mint-colored product with abundant use of coconut shell activated charcoal, giving a noticeable sense of freshness.
□ Domestic Product Distribution Status
- Currently, 16 product models are being manufactured and sold, primarily for domestic Hyundai/Kia/Chevrolet/SsangYong/Samsung vehicles.
- B2B: Expanding distribution to wholesalers, car service centers, and car wash facilities in the metropolitan area.
- B2C: Available for purchase on platforms such as Smart Store, Coupang, and the company's own online store.
- B2G: Registered as a product for the Government Procurement Service's venture startup innovation program, selected for the technology development product pilot purchase program.
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