Astrowhale MelonCrush
Astro Whale making alcohol a pretty cocktail.
Product Description
Key Features:
- Astro Whale is a product that makes cocktails from alcohol.
You just put the Astro Whale into the liquor bottle, mix it with soju and water in a 1:1 ratio, and drink. (When using the dedicated bottle, the ratio is marked.)
It contains edible pearls, allowing the alcohol to have the effect of 'space alcohol', making it a party drink.
You can enjoy the taste of traditionally bitter alcohol in a delicious way.
By removing the bitterness with food additives, even those who can't drink alcohol can enjoy it.
Flavor Types:
- Blue Lagoon - Lemon, Soda flavor
- Orange Blossom - Citron, Orange flavor
- Melon Crush - Melon, Pineapple flavor
□ Product Competitiveness
⚫ Innovation of the Product
- Developed for the first time, it is visually outstanding and has significant social media impact. Using soju, it has a high level of recognition and is referred to as the epitome of space alcohol.
⚫ Taste and Technology of the Product
- Developed over 4 years and 6 months, this product removes the bitterness of soju and makes it taste like a delicious cocktail. It is difficult for competitors to easily copy.
- Extensive tasting for each flavor to replicate cocktail tastes using soju.
- Contains not only flavors and food additives but also concentrated extracts, making its taste and quality superior to other products.
- Certified edible pearls make it a beautiful drink, which is easy to promote.
⚫ Price Competitiveness
- It is very affordable, costing only 1/6 of the price of other ‘space alcohol’ products of the same volume.
⚫ Quality
- With automated machines, it mass-produces fast and high-quality products.
□ Marketability
⚫ Main Target: Women in their 20s and 30s, utilizing the effect of SNS viral marketing
- Young customers can make it a trend by posting on Instagram as a pretty and delicious drink.
⚫ Market Size
Major Demand Sources:
General consumer internet purchases- To create memories with loved ones, e.g., home parties, camping, events, etc.
Places holding festivals and events- Demand to enhance the quality of festivals
Bars- Demand for special features to increase sales
Other products from the company
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